Our privacy promises.
What we store
Your plan — what you type into Intentward as you build it, including the names of people you add, such as executors, beneficiaries and Stewards. We only hold what you give us about them.
Your list, if you keep one. Check My Plan lets you keep something you want to come back to — a finding you'd rather not lose, or a line you write yourself — and that list is stored the same way your plan is, encrypted, on your account. What's kept is the wording you left it in: edit a line and ours is gone, yours is what's there. It's a box you type into, so the rule in the next section applies here too — a list is for "sort out who else can open the safe," never for what's inside it. Your list goes when your account goes, and when you reset it.
Your account. Your email, your name and your time zone. Your password is held by our sign-in service, not by us.
What we learn from your answers. When you tell us something in your plan — for example, that you have a will — we note it so we can suggest next steps that fit you, instead of asking again. It's never used for advertising, and it's included when you download your data. When you chat with the Guide, the AI also notes facts you mention, and how comfortable you seem with the subject, so the pace and tone fit you.
Your signed pilot agreement. If you're in the pilot, we keep a record of your signature: the name you typed, when you signed, which version you signed, and technical details such as your IP address and browser. The personal details in that record are stored encrypted, and we email you a copy.
How you use the app. Basic activity records, such as sign-in dates and which screens you visit, to keep Intentward secure and working well. We don't use third-party analytics or advertising trackers.
What we don't store
Passwords. Social Security numbers. Account numbers. Financial credentials. Documents themselves. Intentward is built to record where these things are, never the things themselves, and nothing in it asks you for them.
A text box can't stop you typing something sensitive. If you do, it's stored like the rest of your plan, so please leave it out. If you wouldn't write it on the back of a postcard, don't put it in your plan. We're a planner, not a vault.
Who has access
You, and the Stewards you choose. A small Intentward team also has access, only to support you and carry out your requests.
If you give a Steward a sealed copy of your plan, it's an encrypted file that only the key you give them can open. Intentward never sends the key.
We don't sell your data or build advertising profiles. Beyond you and the people you choose, your information is handled only by the services that run Intentward, on our instructions and for nothing else: our AI provider (Anthropic), our sign-in service (Clerk), our email service (Brevo), our hosting (Railway, in the United States) and our web services (Cloudflare and Google Fonts).
What you keep in your Check My Plan list stays with you. It isn't in the document you print or hand on, and a Steward never sees it.
AI transparency
The Guide uses AI to answer what you type, and it uses the relevant parts of your plan so the answer fits your situation instead of a generic one. That's the whole point.
We use AI only where it helps you: answering what you type to the Guide, and features you choose to run, such as Check My Plan when you ask it to look for possible mistakes and loose ends, or tidying a note. Choosing a suggested reply or a button in the Guide doesn't send anything to the AI.
That report is saved. The findings are stored encrypted, the same way your plan is, so they're still there when you come back instead of vanishing when you close the tab. What's kept is what the scan wrote about your plan — its own sentences, not anything added to your plan. It's one reading at a time: ask for a new one and it replaces the last. We don't keep a history of previous readings, and nothing here expires on a clock. What you wave off we keep too — those are your answers, and remembering them is what keeps the same suggestion from coming round again. The findings go when your account goes, and when you reset it.
We don't ask for passwords, account numbers or documents. If you type one anyway, the AI sees it along with the rest, so please leave them out.
We don't train AI models on your information, and our AI provider's commercial terms don't allow it to train its models on it either.
Your data and deletion
Get a copy. Open the menu at the top, choose Your data, then Download my data.
Delete your account. From the same page, choose Request deletion. We confirm it's you, delete your account within 30 days, usually much sooner, and email you when it's done. It's permanent, and Stewards you've invited lose access through Intentward. A sealed copy you've already given them stays with them, and still needs the key.
What we keep afterward. A short record that you asked and what we did; if you unsubscribed, your email address, so we don't write to you again; and backup copies, which age out within 30 days.
Questions or corrections: support@intentward.com.